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DSE PAPER 3 · PART B1 · 2022

2022 B1 Data File + Question-Answer Book

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2022-DSE
ENG LANG

PAPER 3
PART B1
HONG KONG EXAMINATIONS AND ASSESSMENT AUTHORITY
HONG KONG DIPLOMA OF SECONDARY EDUCATION EXAMINATION 2022
B1EASY SECTION

ENGLISH LANGUAGE PAPER 3

PART B1

DATA FILE

GENERAL INSTRUCTIONS

  1. Refer to the General Instructions on Page 1 of the Question-Answer Book for Part A.

    請參閱甲部問答冊第 1 頁的一般指示。

INSTRUCTIONS FOR PART B1

  1. The Question-Answer Book for Part B1 is inserted into this Data File.

    乙部一問答冊夾於本資料檔內。

  2. For Part B, attempt EITHER those tasks in Part B1 (Tasks 5 – 7) OR those in Part B2 (Tasks 8 – 10).

    乙部須選答乙部一(任務 5 至 7)或乙部二(任務 8 至 10),兩者選其一。

  3. You are advised to use a pen for Part B.

    建議乙部使用原子筆作答。

  4. The Data Files will NOT be collected at the end of the examination. Do NOT write your answers in the Data Files.

    考試結束時資料檔不會收回。請勿在資料檔內書寫答案。

  5. Hand in only ONE Question-Answer Book for Part B, either B1 or B2, and tie it with the Question-Answer Book for Part A.

    乙部只須交一份問答冊(乙部一或乙部二),並與甲部問答冊綁在一起。

© Hong Kong Examinations and Assessment Authority
All Rights Reserved 2022
Not to be taken away before the end of the examination session
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Part B

Situation

You are Nico Lin. You work for Shiny Diamond Lighting Ltd, a company that designs, makes and sells neon lighting products and services. Your work involves writing and editing texts for company use. Your boss, Floyd Mann, has asked you to do some tasks.

你是 Nico Lin,在設計、製造和銷售霓虹燈產品及服務的 Shiny Diamond Lighting Ltd 工作,負責撰寫和編輯公司文字。上司 Floyd Mann 指派你一些工作。

You will listen to a podcast of Wish You Were Here, an arts and culture radio programme on Hong Kong Radio. On the podcast you will hear Julia Din interview Pris Fong, owner of Shiny Diamond Lighting Ltd, and her chief designer and neon artist Rick Lai.

你將聆聽香港電台文化藝術節目《Wish You Were Here》的播客。主持 Julia Din 訪問公司東主 Pris Fong、首席設計師兼霓虹藝術家 Rick Lai。

Before the recording is played, you will have five minutes to study the Question-Answer Book and the Data File to familiarise yourself with the situation and the tasks.

錄音前有五分鐘閱讀問答冊和資料檔,熟悉情境與任務。

Complete the tasks by following the instructions in the Question-Answer Book and on the recording. You will find all the information you need in the Question-Answer Book, the Data File and on the recording. As you listen you can make notes on page 3 of the Data File.

請依問答冊及錄音指示完成任務。所有所需資料都在問答冊、資料檔和錄音中;可在資料檔第 3 頁記筆記。

You now have five minutes to familiarise yourself with the Question-Answer Book and the Data File.

現在有五分鐘熟悉問答冊和資料檔。

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Listening note-taking sheet for the Wish You Were Here podcast

Listen to this arts and culture podcast hosted by Julia Din, with guests Pris Fong and Rick Lai.

聆聽由 Julia Din 主持、Pris Fong 和 Rick Lai 作嘉賓的文化藝術播客。

History of Shiny Diamond Lighting Ltd

Shiny Diamond Lighting Ltd 的歷史

Awards

獎項

Products and Services of Shiny Diamond Lighting Ltd

公司的產品與服務

3D Projections and Neon

3D 投影與霓虹燈

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Customer Comments on the Shiny Diamond Website

LA2019AD:

Thank you so much Shiny Diamond. You’re the best! Our wedding photos were such a success because of the neon sign background. I’d recommend everyone to have a neon sign in the background when taking photos.

非常感謝 Shiny Diamond!婚禮相片因霓虹燈背景而十分成功。我推薦大家拍照時用霓虹燈作背景。

Replies

SpinnerBoy:

Totally agree. Excellent photo backgrounds.

完全同意,是很棒的拍照背景。

TyrellsNeice:

Thumbs up!

讚!

Voidkompf:

What I love most about these neon signs is that you can place them on a table.

我最喜歡的是這些霓虹燈可以放在桌上。

Replies

AlanLaddjr:

Brilliant idea.

好主意。

DaveG:

I’ve got two signs on my table at home.

我家桌上有兩塊霓虹燈牌。

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Messages from the Shiny Diamond Management WhatsApp Group — Chat 1

Shiny Diamond Management

Floyd

Hi Nico! These are the messages about the Recruitment Email and the How-to Leaflet.

Nico,以下訊息與招聘電郵和製作指南有關。

Rick

We’re asking Nico to write the trainee recruitment email. What’s a good way to start the email? I mean, how can we attract the most creative candidates?

我們請 Nico 寫培訓生招聘電郵。開頭怎樣寫才能吸引最有創意的應徵者?

Pris

Begin with a question. Get them curious.

用問題開頭,引起他們好奇。

Rick

What kind of question?

問甚麼問題?

Pris

How about asking them if they enjoy making things with their hands?

不如問他們是否喜歡親手製作東西?

Rick

Great idea. That will make a big impact, right at the beginning of the email. And how do they apply?

好主意,電郵一開始就能留下深刻印象。他們如何申請?

Pris

They can simply reply to the recruitment email.

直接回覆招聘電郵即可。

Rick

Of course! We should definitely include that. I have another question about the How-to Leaflet.

當然!一定要寫進去。關於製作指南我還有一個問題。

Pris

Shoot.

說吧。

Rick

Should we mention where customers can hang their signs? In the “display” section, I mean.

我們要在「展示」部分寫明客人可以把燈牌掛在哪裏嗎?

Pris

Sure. They can hang the signs on a wall. Wait: where else do customers place their signs?

當然。他們可以掛在牆上。等等,客人還會把燈牌放在哪裏?

Rick

Let me check the Customer Comments.

讓我看看客人留言。

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Messages from Shiny Diamond Management WhatsApp Group — Chat 2

Shiny Diamond Management

Floyd

Nico — these are the messages about the Webpage for Products. Thanks.

Nico,以下訊息與產品網頁有關。謝謝。

Pris

On the webpage, I’ve added a 10% discount on the Hong Kong Skyline design.

我在網頁上為香港天際線款式加了九折優惠。

Rick

Are you sure you want to do that?

你確定嗎?

Pris

Yes — we need to get more interest in the product.

確定,我們要讓更多人對產品感興趣。

Rick

OK, we can. But it’ll reduce our profit.

可以,但利潤會減少。

Pris

Good point. How about we only have the discount for the first 20 orders? That’ll get people more interested, but allow us to make money later.

說得對。不如只給首 20 張訂單折扣?既能吸引顧客,之後也能賺錢。

Rick

OK, sounds good. Get Nico to add that to the section on price.

好,叫 Nico 加到價格一欄。

Pris

Speaking of which, did you get Nico to add an example answer for the FAQ on what messages customers can write?

說起來,你有叫 Nico 在常見問題加入可寫訊息的範例嗎?

Rick

Not yet. Was it “Love lives forever!” we were going to use?

還沒有。原本打算用「Love lives forever!」嗎?

Pris

Yes, that’s right. It’s our most popular message by far. Another FAQ is about the delivery time. Are we down to 1 month now?

對,那是最受歡迎的訊息。另一個常見問題是送貨時間,現在縮短至一個月了嗎?

Rick

Even better - we can deliver in around 3 weeks.

更快,大約三星期就能送達。

Pris

One more thing on the customer-designed signs. Does the webpage state which file format customers should use to upload their design?

還有自訂燈牌:網頁有寫客人上載設計時應用甚麼檔案格式嗎?

Rick

I wasn’t sure, so I left it blank. It should be JPEG files, right?

我不肯定,所以留空了。應該是 JPEG 吧?

Pris

Yes, and PNG files too.

對,也可以用 PNG。

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Inventory from Previous Stock Take

ProductStockNotes
Don’t Panic0
  • Very popular: sold super-fast
  • Red writing with blue outline, available in 50cm by 35cm — keep using this design
  • 2 found broken
UFO43Popular and fast seller
Hong Kong Skyline0
  • 200 to be made
  • Availability date to be confirmed
Signs You Design
Weddings · Birthdays · Shop Signs
40
23
67
Could be selling more shop signs. Remind customers we make products for bakeries, fashion stores and restaurants.

庫存:Don’t Panic 已售罄,原本很暢銷,有兩件損壞;UFO 尚有 43 件;香港天際線已售罄,將再製作 200 件,供貨日期待定。自訂燈牌可用於婚禮、生日及商店;應提醒客人也可為麵包店、時裝店和餐廳製作。

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Shiny Diamond Company Handbook (Extracts)

2. Overview of Production Process (Customer Design)

2.1 Planning the sign — process:

  • Download customer design
  • Give it to the lighting designer

2.2 Making the sign — machines used:

  • The Glass Heater
  • The cleaning machine

2.3 Displaying the sign:

  • Fix the glass tubes onto a solid surface

6. Training and Recruitment

6.1 Trainee Applicants

  • Experience in sculpture needed
  • Must provide evidence of previous work

6.2 Interviews

  • Successful applicants will be shortlisted
  • These will be invited to an interview

製作流程:下載客人的設計、交給燈光設計師;用加熱及清潔機器處理玻璃管,再固定於堅固表面。培訓生須有雕塑經驗和作品證明;合資格申請者會獲面試邀請。

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Interview with Neon Master Rick Lai in Hong Kong Arts and Crafts Magazine

We spoke with Rick Lai, Hong Kong’s top lighting designer, who works for the award-winning Shiny Diamond Lighting Ltd.

我們訪問了香港頂尖燈光設計師 Rick Lai;他任職於屢獲殊榮的 Shiny Diamond Lighting Ltd。

Hong Kong Arts and Crafts:

What do you enjoy most about your work?

你最喜歡工作中的哪一部分?

Rick Lai:

There are many aspects to the job I enjoy but what I love most is taking a customer’s design and turning it into a neon sign. It’s quite a complicated process. Basically, in the planning stage, when we receive the design, we use a grid.

這份工作有許多我喜歡的部分,但我最喜歡把客人的設計變成霓虹燈牌。過程相當複雜;規劃時收到設計,我們會使用方格。

Hong Kong Arts and Crafts:

Why do you do that?

為甚麼?

Rick Lai:

We use it to decide how many glass tubes we need. That’s all before we start making the sign using a machine called the Glass Heater.

方格讓我們計算需要多少玻璃管,之後才用「玻璃加熱器」製作燈牌。

Hong Kong Arts and Crafts:

What does that do?

這機器有甚麼用?

Rick Lai:

We use it to bend the glass tubes. We then have another machine which cleans the glass tubes.

用來彎曲玻璃管;之後另一部機器會清潔玻璃管。

Hong Kong Arts and Crafts:

How does it get them clean?

它怎樣清潔?

Rick Lai:

It uses electricity. Shocking, right? Also, whenever we move the glass tubes, they can be broken very easily so we have to be very, very careful with them. That’s the boring part for me, because I like to work quickly! Finally, we are also very careful to test if the tubes are working before we move on to the display stage. One time, a customer returned a faulty sign. It was so embarrassing!

用電力清潔。很意外吧?玻璃管搬動時很容易破,所以必須非常小心。我喜歡做事快,這是我覺得無聊的部分。到展示階段前還要仔細測試玻璃管;有一次客人退回故障燈牌,真令人尷尬!

Hong Kong Arts and Crafts:

What is the future for lighting design in Hong Kong?

香港燈光設計的前景如何?

Rick Lai:

It’s very bright! We are looking for trainees at the moment, so if any of your readers are interested, please apply to be a trainee.

前景非常光明!我們正在招聘培訓生,有興趣的讀者可以申請。

Hong Kong Arts and Crafts:

How can they apply?

他們如何申請?

Rick Lai:

The instructions will be in recruitment emails we are sending out soon. One thing to pay attention to, though: applicants must send us 4 or 5 photos of their previous work. That way, we can really get a feel for their ability.

申請方法會寫在即將寄出的招聘電郵。請注意:申請者必須提交四至五張過往作品相片,讓我們了解其能力。

THIS IS THE LAST PAGE OF THE PART B1 DATA FILE

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HKDSE 2022 · ENGLISH LANGUAGE · PAPER 3 PART B1 · Question-Answer BookB1

Task 5: Recruitment Email (18 marks)

Write an email to students at the Hong Kong Design School using information from the B1 Data File and your notes. Write around 100 words.

利用乙部一資料檔和筆記,寫一封約 100 字的電郵給香港設計學校學生。

To: Hong Kong Design School Students

Subject: An Exciting Opportunity!

Dear Student,

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Task 5: Recruitment Email, continued

END OF TASK 5

Task 6: How-to Leaflet (18 marks)

Complete the leaflet using information from the B1 Data File. Write around 120 words.

利用乙部一資料檔完成約 120 字的製作指南。

Have you ever wondered how a neon sign is made?
Find out below!

Planning the sign
Original sketch of a designer drawing a signOriginal OPEN design on a grid
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Making the sign
Original illustration of a glassworker making a neon sign
Displaying the sign
Original OPEN neon sign illustration

END OF TASK 6

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Task 7: Webpage for Products (17 marks)

Complete the webpage using information from the B1 Data File and your notes.

利用乙部一資料檔和筆記完成產品網頁。

Shiny Diamond Lighting Ltd 1. Winner of

Our Popular Indoor Neon Light Designs

Colour(s)PriceSizeAvailability
Original Don’t Panic! neon design
Don’t Panic!
2. HK$4003. Sorry! Just sold out.
Original U.F.O. neon design
U.F.O.
4. HK$900 (large); 5. HK$ (small)6. In stock – order now!
Original Hong Kong Skyline neon design
Hong Kong Skyline
Buildings are orange, pink and purple.HK$2000; 7. 10% Discount 200 by 120cm8. Date available:

We can make YOUR design

Original Weddings neon artwork

Weddings 9. These are perfect to use as

Original Birthdays neon artwork

Birthdays 10. On the cake we will put of the birthday boy or girl.

Original Shops neon artwork

Shops 11. We make signs for

Frequently-Asked Questions (FAQs)

What message can I write?A popular example is: 12.
When will it be delivered?Usually it takes around 13.
Upload your design here (Format: 14. files)

END OF TASK 7
END OF PART B1

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